How to Pick Your Brand Logo, Color Schemes, and Fonts

Once you have done your research, have some basic conceptual ideas, and know who your target audience is, it is time to find a graphic designer. A graphic designer can put together a whole brand kit for you. This includes your logos, color schematics, topography and design templates. These items are created for you to use in all your marketing materials including your website, electronic marketing materials and printed materials. Using the same branding kit on all your marketing materials creates continuity and makes your brand easily recognizable.

Choosing Your Brad Logo

• Simplicity is Key: A simple logo is easier to remember and reproduce across various platforms. Overly complex designs can appear cluttered and lose impact.
• Relevance to Your Brand: The logo should visually represent your brand’s essence, values, and industry.
• Timelessness: Aim for a design that will remain relevant and appealing for years to come, avoiding trendy elements that might quickly become outdated.
• Versatility: Ensure your logo looks good in different sizes and formats, from small social media icons to large billboards, and in both color and black and white.
• Uniqueness: Your logo should stand out from competitors and be easily distinguishable.

Selecting Your Color Schemes

• Understand Color Psychology: Different colors evoke different emotions and associations. Research color psychology to choose colors that align with your brand’s personality and message. For example, blue often conveys trust and professionalism, while red suggests energy and passion.
• Target Audience Considerations: Think about your target audience and their preferences. Colors that appeal to one demographic might not resonate with another.
• Consistency: Once you’ve chosen your brand colors, use them consistently across all your branding materials to build recognition.
• Limited Palette: Stick to a manageable number of primary and secondary colors (typically 2-4) to maintain a cohesive and professional look.
• Accessibility: Consider color contrast to ensure your branding is accessible to individuals with visual impairments.

Picking your Fonts

• Readability: The primary goal of your chosen fonts should be legibility. Ensure they are easy to read across all platforms and sizes.
• Reflect Brand Personality: Just like colors, fonts have personalities. A sleek sans-serif might convey modernity, while a decorative serif could suggest elegance or tradition. Choose fonts that align with your brand’s overall tone.
• Limit Font Usage: Using too many different fonts can make your branding look messy and unprofessional. Typically, 2-3 fonts (one for headings, one for body text, and an optional accent font) are sufficient.
• Consistency: Apply your chosen fonts consistently across all your marketing and communication materials.
• Consider Web and Print: Ensure your chosen fonts display well both online and in print. Some fonts optimized for web use might not translate as well to print, and vice-versa.

The graphic design team at Creative Stories Media is ready to help you with a brand kit that will attract your target audience, be easily used on both electronic and printed marketing, make your brand stand out and build credibility.